The Effectiveness of Scene-Based Icons Inspired by the Oracle Bone Script in Cross-Cultural Communication
The Effectiveness of Scene-Based Icons Inspired by the Oracle Bone Script in Cross-Cultural Communication
Xiaohua Sun, Lin Bao, Weiwei Guo, Yifei Liao, Xuanye Lu
Cross-Cultural Design. Experience and Product Design Across Cultures: 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings, Part I 23
Oracle bone script is an ancient form of writing character used by ancient Chinese. It takes advantage of static pictographic elements to shape scenes, thus conveying dynamic and prosperous messages. The purpose of this study is to demonstrate that scene-based icons inspired by the oracle bone script can be effectively recognized and understood by people from different cultures and thus used to help in cross-cultural communication scenarios. An experiment was conducted with a sample of 16 people from different cultural backgrounds to determine the icons’ recognizability. The result indicates that these icons have relatively high recognizability in a cross-cultural context.
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Xiaohua Sun, Lin Bao, Weiwei Guo, Yifei Liao, Xuanye Lu